Foundrae is a ‘LEGO store’ for luxury jewelry | New York Next

For Foundrae, it’s personal. From custom medallions to charm bracelets, the New York-based jeweler creates eye-catching pieces inspired by symbols meaningful to each customer. Creator Beth Hutchens likened them to a “second skin” for her clients, which includes Cynthia Erivo, who wore a pair of Foundrae sparklers to the “Wicked” premiere.

“It feels like a LEGO store for women,” says The Post’s Lydia Moynihan. She visited Foundrae’s new digs at 777 Madison Avenue, which Hutchens says it’s a big step up from her first shop with "zero foot traffic" on Lispenard Street in Chinatown. Find out more in this episode of NYNext.

#nynext #foundrae #jewelry

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