Скачать или смотреть Success on Paper, Cash Crisis in Reality: The Hidden Financial Pitfall

This business looked successful on paper:

✅ Net Profit Margin: 20%
✅ Gross Profit Margin: 70%

But when we looked closer, there was a major problem:
-The cash runway was only 1.2 months.
-That means in about 6 weeks, this business was headed straight into a cash crisis.

In this short, I show you how healthy profit margins can still hide real danger if you’re not watching your cash runway.

Here’s what the business owner did after reading the metrics:
❌ Stopped a $3,000 course he was about to buy
✅ Invoiced late clients to bring in cash
✅ Started building a 3-month cash buffer

That’s the power of understanding your numbers:
You make CEO decisions, not emotional ones.

👉 In Lesson 11, I break down:
-How to interpret net profit margin, gross profit margin, and cash runway together
-Why you can be “profitable” and still almost out of cash
-The practical steps to build a 3-month cash buffer and avoid crisis

If you’re “doing well” but constantly stressed about money, this is your wake-up call.

Perfect for:
-Online service providers
-Coaches, consultants, digital product sellers
-Any business that feels profitable but cash-strapped

#smallbusinessfinance #cashflow #cashrunway #businessmetrics #financialliteracy #profitability #ceomindset #onlinebusiness