Скачать или смотреть SEO for eCommerce & Online Stores | Duda

Start a free trial ➜ https://hubs.la/H0xC4xY0
More info in the write-up ➜ https://hubs.la/H0xC4zz0

-------------------

SEO for eCommerce & Online Stores

0:17 - What is SEO?
1:07 - Conduct Keyword Research
1:44 - Modify Keyword Phrases
2:04 - What types of keywords are best?
2:42 - How many keywords to use per page?
2:58 - Create Detailed Product Descriptions
3:27 - Linking Hierarchies
3:49 - Use High-Quality Images
4:12 - Measure & Adjust
4:35 - More Than Just Google
5:19 - Optimize On-Site Search
5:41 - Google Shopping Feed
5:50 - Add Schema
5:59 - Keep Product URLs Permanent
6:04 - Avoid Taking Down Pages
6:20 - Imagery That Gets Clicks
6:29 - Avoid Time in URLs
6:46 - Track Funnels
7:01 - Track Relevant Keywords

-------------------

Five Product Page SEO Strategies For Optimizing Online Stores

Here is a short summary of how to optimize product page SEO:

Conduct keyword research with tools like Keywords Everywhere, Ahrefs, etc.
Choose keywords with low competition and medium-to-high search volume
Only focus on one or two keywords per page
Create comprehensive and valuable product descriptions (product slugs)
Keep linking hierarchies simple to navigate and understand
Use high-quality images that are optimized to load quickly
Measure the success of your product pages and adjust accordingly
So now that we’ve set the table, let’s dig in…

PRODUCT PAGE SEO KEYWORDS & RESEARCH
As you start your research, you’ll want to list out all the keywords you think your product pages (online store pages with specific individual products) could rank for. However, don’t set these plans in stone. There is a good chance the keywords you brainstorm at the beginning of this process may not actually be exactly what people are searching for.

For example, if you have a customer who sells zen bells to put in a garden, you may start off with “zen bells” in mind as a keyword and find out that “meditation bells” actually has much more search traffic. In this case, you’d definitely want to strengthen your product page SEO by using the term “meditation bells.” This process for keyword research should be repeated for every one of the product pages in your customer’s online store.

CATEGORY PAGE KEYWORDS & RESEARCH
Category pages are similar to product pages, but one step higher up the hierarchy. An example of a category page would be a “Men’s Shirts” page in an online clothing store. You’ll want to use the same research process you used for product pages when looking up keywords for any category pages; however, there are a few differences. Generally, you can focus on up to three keywords on these pages, and category pages provide more in-depth content about the value of the products they contain. It’s highly recommended to pack these pages with as much useful information as possible that consumers would want to know.

OPTIMIZE FOR ON-SITE SEARCH
Most eCommerce sites today have on-site search functionality. Knowing what is being searched for on your site is a critical component of optimizing an online store and ensuring your visitors are given every possible opportunity to turn into paying customers.

As a best practice, it’s wise to check your site at least monthly to see what terms and keywords visitors are searching for when they land on your customer’s online store.

Optimizing on-site search is a key component of a successful long-term product page SEO strategy.

ADDITIONAL BEST PRACTICES FOR PRODUCT PAGE SEO
Above, we covered the nuts and bolts of what is absolutely necessary for strong product page SEO, but there are more things you can do.

Here are just a few examples covered by our presenters:

Implement a Google Shopping feed — it’s now free to submit your feed
Add schema when/where appropriate — schema is important for enhanced search features, like price, stock availability, and reviews
Apply SEO keyword research to products correctly — keep item URLs permanent to avoid frequent URL changes
Avoid taking products down when they are out of stock
Consider imagery that gets clicks
When creating titles for category or product, avoid anything time-bound in the actual URL

MEASURING YOUR SUCCESS
To deliver the best results to your customers, you need to regularly analyze the traffic to your eCommerce pages to see how your chosen keywords, product descriptions, images and more are faring.

Here are a few things you should look for regularly:

Track funnel from search to search page to purchase
Test copy and learn to improve
Manage a funnel per channel (Google, Amazon, FB, etc.)
Track relevant keywords for your clients
Show increases of volume that comes from keywords and the increase in purchases to clients

-------------------

Duda Professional Website Builder:
https://www.duda.co