Скачать или смотреть Malte Landwehr, of Peec AI, on the intersection of SEO and GEO (Generative Engine Optimization)

Kevin Lee interviews Malte Landwehr, CPO and CMO at Peec AI, on the intersection of SEO and GEO (Generative Engine Optimization). Malte is a noted speaker and podcast guest who has been intensively studying this intersection in recent months.

Malte explains that GEO focuses on entities like brands and products, unlike SEO's URL-based ranking paradigm. He highlights the risks of ignoring GEO, noting that AI-generated answers are becoming more prevalent, impacting traffic and visibility. He emphasizes the importance of tracking prompts and personas to understand brand visibility and sentiment in LLMs. He also advises on adapting content strategies to leverage LLMs' preferences, such as Wikipedia, Reddit, and specific industry sources.
Discussion points include:
• The importance of understanding both the downside of ignoring GEO and the upside of investing in it.
• The concept of zero-click searches and their impact on traditional online marketers.
• Why publishers and affiliates need to adapt their business models to survive in the LLM era.
• How tracking prompts and personas can lead to a greater understanding of how LLMs are recommending brands.