Скачать или смотреть From Cold Calls to AI: How Business Insurance is Changing | JSA Spotlight with CEO Gordon Coyle

From Cold Calls to AI: How Business Insurance is Changing | JSA Spotlight with CEO Gordon Coyle

In this episode of the JSA Spotlight Sit-Down Series, I had the pleasure of joining Jon Sheppard to discuss how the business insurance landscape is evolving — and how The Coyle Group has adapted to stay ahead of those changes.

What began as a family business in 1929 has grown into a modern, specialized risk management firm focused exclusively on commercial property and casualty insurance. In our conversation, I share how we're responding to shifting buyer behaviors, embracing digital marketing and AI, and why we’ve made video content a key part of building trust with clients.

Whether you’re a business owner, an executive, or simply curious about how digital tools and AI are transforming traditional industries, I think you’ll find this discussion insightful and relevant.

🔹 How business insurance is evolving in 2025
🔹 The role of AI and digital tools in risk management
🔹 Why video content helps build trust with clients
🔹 Key trends and challenges shaping the insurance industry

🎥 Timestamps:
00:00 Intro
00:23 My Background & The Coyle Group's Origins
01:40 Services We Provide
02:55 Every Business is Unique
04:05 Who We Serve
06:49 The Impact of Social & Digital Media
10:25 Our Ideal Client
13:00 How Video Builds Trust
14:25 The AI Revolution
16:25 Trends Driving the Industry
19:08 How to Connect with Me & The Coyle Group

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