Скачать или смотреть Gemini is now Integrating Directly into Chrome!! | The Weekly SEO Discussion | 19/09/25

This week on The Weekly SEO Discussion, we dive into Gemini's new integration with Chrome, Google's controversial search result limits, and how schema markup is being affected by AI. We also discuss why video is becoming a core source for AI content and provide some useful tips for marketing.

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News & Algorithm Updates:
We cover a few key news items from the past week, including:

Gemini's Chrome Integration: We discuss Google bringing AI mode to the Chrome address bar, allowing users to interact directly with Gemini in the search bar. This is a game-changer that will significantly influence advertising and user data collection.

Google Removes 100 Search Results: We talk about Google's quiet and unannounced removal of the ability to see 100 search results per page. We explore the conspiracy theory that this was done to hide the poor performance of AI overviews and analyse how it's affecting SEO rank tracking tools.

Schema and AI Search Visibility: We delve into recent tests that suggest schema markup does not help with AI search visibility. We discuss how Large Language Models (LLMs) might be ignoring or destroying schema data during their training processes, but also argue that schema remains important for helping Google understand page content.

Video as Core Source Material: We highlight an article from Stephanie Wallace at Nebo Agency, arguing that video content is no longer just an optional extra but a core source material for SEO. We explain how AI-powered answers are increasingly pulling from videos on platforms like YouTube and TikTok, especially for "how-to" and "experiential" searches.

Shallow Dive of the Week:
Meta AI Smart Glasses: We take a lighthearted look at the launch of Meta's new AI-powered Ray-Bans and a very awkward live demo where the AI-assistant failed to assist a chef with a recipe.

Marketing Tip of the Week:
Content Refresh Template: We provide a helpful template for refreshing old content to improve its ranking. This includes updating the headline, adding a recent statistic, including internal links, and republishing with the current date.

Helpful Tool of the Week:
Metricool: We highlight this social media scheduling and posting tool that allows you to manage multiple social media platforms from a single dashboard.

Trend of the Week:
We analyse the top trending topics in Ireland, including Champions League football, political news, and weather warnings.

Ask The Experts:
We answer some of your most common SEO questions:

How do you avoid penalties for low-quality AI text in an article?

What are the benefits of a PMAX campaign in Google Ads?

What are the most important numbers to track right now in SEO?

Is it better to trust AI bidding or set bids myself for paid ads?

Timestamps:
00:00 Introduction
00:19 News & Algorithm Updates (Gemini in Chrome)
00:53 Google Removes 100 Search Results
03:37 Schema does not help with AI Search Visibility
06:51 Video is no longer a 'nice to have,' it's core source material
13:35 Shallow Dive of the Week
16:35 Trend of the Week
19:15 Helpful Tool of the Week
20:30 Ask The Experts (Q&A Begins)
20:35 How do you avoid penalties for low-quality AI text in an article?
22:00 What are the benefits of a PMAX campaign in Google Ads?
25:45 What are the most important numbers to track right now in SEO?
27:29 What's one simple way a business can use AI to get ahead?
29:57 Is it better to trust AI bidding or set bids myself for paid ads?

Links to Articles Mentioned:
Google removes the ability to see 100 search results per page: https://searchengineland.com/google-n...
Schema does not help with AI Search Visibility, according to tests:   / markseo_seo-activity-7363511170965630984-oztu  
https://www.seroundtable.com/structur...
Video Is No Longer a ‘Nice to Have,’ It’s Core Source Material: https://searchengineland.com/seo-vide...
Google is bringing AI Mode to the Chrome Address Bar: https://blog.google/products/chrome/n...


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