Marketing Analytics 101

A lot of marketers talk about analytics, but do they really understand the technical work behind the scenes? In this session, Jenny will dive into how analytics tools actually work, explaining concepts and terms such as business intelligence, reports, analytics, data warehouse, ETL, and much more. It's a great session to open the day and create a baseline of knowledge for attendees before diving into more specific sessions.

Don't worry - even if you're a seasoned marketing analytics pro, we promise you'll walk away with deeper knowledge and understanding of how all of the tools you use work together after this session!

Presenter: Jenny Bristow, CEO at Anvil Analytics and Insights

Learn more about Anvil Analytics, the host of Data Over Instinct, on our website: www.anvilinsights.com