Скачать или смотреть Do Dealership Apps Actually Improve Retention, with Alan Easton | Episode 9

Most dealerships lose contact with customers the moment they drive away. So how do you keep buyers engaged, reduce inbound calls, and build long term retention without adding another system for your team to manage?

In this episode of Dealer Tech Talk, Simon Verona is joined by Alan Easton, Managing Director of AU Limitless, to discuss how dealer branded apps are becoming a practical retention tool for both dealer groups and independents.

They cover how a customer app can become a “home” for the customer, bringing together vehicle information, reminders and documentation, while giving the dealership a simple way to communicate through push notifications and in app actions.

In this episode, we discuss
• What a dealership app should actually deliver to customers
• Push notifications vs email and why it matters for engagement
• Service booking in app and reducing “is my car ready” calls
• Service tracker updates and the psychology of keeping customers informed
• How apps connect into DMS and other systems without adding workload
• Where AI fits into app technology over the next 12 to 18 months
• Why apps can create competitive advantage and help independents level up
• First steps for dealers considering an app strategy

Chapters-
00:00 Why retention apps matter for dealers
00:47 Meet Alan Easton and AU Limitless
02:27 Why dealerships need an app
04:33 What features customers actually use
05:30 Push notifications and dealer communication
06:27 Booking and actions inside the app
08:09 Service departments and reducing calls
09:06 Service tracker and live updates
13:04 How the platform evolved and what dealers asked for
16:01 The future of apps and AI in automotive








Download the accompanying guide
https://www.dealertechtalk.uk/guides

Sponsors
DMS Navigator
https://www.dmsnavigator.com/

MyAutoCompanion
https://www.myautocompanion.com/