Скачать или смотреть 30% Uplift in Revenue per Session (RPM): Cambium Media’s transformative story

Cambium Media's journey with Assertive Yield was characterized by the need to optimize ad revenues, internalize technological capabilities, and enhance operational efficiency.

Key Takeaways

30% Uplift in Revenue Per Session with Yield Manager
Efficiency in holistic digital asset management
More control over monetization strategies, improving margin and revenue streams
Advanced analytics and reporting
Time-saving troubleshooting
Great support responsiveness

The hands-on approach, dedication, and proactive support from the Assertive Yield team played a pivotal role in this success story, ensuring that Cambium benefited immensely from our 20 hours/day global support and availability.

"Assertive Yield has been a game-changer for us. It significantly improved our vision and speed on various subjects. What I can share as results is that we observed a +30% uplift in Revenue per Session (RPM), which is very significant and clearly attributed to the product’s performance", said Julien Hermetet - Chief Revenue Officer of Cambium Media.

📕 Read the story at:
https://www.assertiveyield.com/succes...

🧲 Watch Yield Manager Demo:
https://lp.assertiveyield.com/yield-m...

📌 Schedule a call and start testing:
https://lp.assertiveyield.com/schedule

Cambium Media is a leading player in the world of gardening and home and is affiliated with the Media Participations Group and the 4th largest French publishing group. With prestigious titles like Rustica, and System D under its belt, Cambium extends its expertise from print into the digital realm, offering a rich blend of content across various platforms.

With some of their platform key performance ranging:
14 million magazine copies sold per year.
5 million visits to our websites per month.
27 million downloads worldwide for our flagship application.
500,000 subscribers to our newsletters.

Find more about Cambium Media: https://www.cambium-media.com/

00:00 Intro
01:09 Challenges Before AY
02:16 AY Solutions
03:48 Results

#AdTech #Media #Publishers #Programmatic