Скачать или смотреть What the NAR Settlement ACTUALLY Means for Realtors | Ep. 326 - Massive Agent Podcast

The Real estate industry has just changed FOREVER... and you should be HAPPY about it. This is a great thing for agents and consumers.

On Friday, March 15, 2024, The National Association of Realtors® (NAR) has agreed to a landmark settlement in industry lawsuits, paying $418 million in damages and agreeing to sweeping changes in the U.S. commission structure. Legal counsel for the trade association agreed to the settlement terms early Friday morning.

According to NAR’s own statement, today’s settlement, if approved by the federal court judge, would settle all legal claims against NAR, as well as “over one million NAR members, all state/territorial and local REALTOR® associations, all association-owned MLSs, and all brokerages with an NAR member as principal that had a residential transaction volume in 2022 of $2 billion or below.”

Along with paying $418 million in damages, NAR has agreed to put in place a new rule prohibiting offers of buyer broker compensation on the MLS.

NAR has also agreed to a new rule that would require MLS participants—specifically those working with buyers—to enter into written representation agreements with their buyers.

The NAR settlement has brought significant changes to the real estate industry, particularly in terms of commission flows and rules. This episode discusses the impact of the settlement on real estate agents and provides key details about the changes. We also dive into HOW to negotiate commission with buyers and the importance of offering competitive compensation as a seller. The episode highlights who the settlement helps and hurts, emphasizing the opportunities it presents for great real estate agents. It concludes by emphasizing the importance of education and having a strong support system to thrive in the industry.

TAKEAWAYS

➡️ The NAR settlement has changed commission flows and rules in the real estate industry.
➡️ Agents need to understand the key details of the settlement, including the removal of buyer broker compensation from the MLS and the requirement to use buyer broker agreements.
➡️ Negotiating commission with buyers upfront is crucial, and agents should emphasize the importance of competitive compensation.
➡️ The settlement helps agents who use buyer broker agreements, have confidence, and are willing to learn and grow.
➡️ It hurts agents who don't use buyer broker agreements, are unwilling to learn new skills, and lack a strong support system.
➡️ Great agents have the opportunity to thrive in the industry by staying ahead of the curve and putting in the work.

RESOURCES
🎥 VIDEO: NAR Settlement + Buyer Agency Breakdown with Real President @sharran :    • NAR Settlement + Buyer Agency Breakdown wi...  


📕 Chapters

00:00 Intro
03:25 Impact of NAR settlement on real estate agents
07:22 Key details of the NAR settlement
10:43 Negotiating commission with buyers
22:17 Who the settlement helps and hurts
24:17 Opportunities for great agents
26:16 Importance of education and support system
28:46 Thriving in real estate moving forward


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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with a organization of 300+ agents across 36 states and 3 countries.

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