Exclusive: Jalene Mack on Protecting IP and Navigating the Entertainment Industry

In this special episode of Sista Brunch recorded live at the Essence Film Festival, Fanshen speaks with entertainment attorney Jalene Mack (@jalenemack).

The discussion explores Mack's role in entertainment law, the importance of protecting intellectual property, and vital business advice for filmmakers and creative professionals. Jalene also shares insights on fundraising, navigating the industry, and the critical role entertainment attorneys play from development to distribution. Highlighting the significance of having a knowledgeable lawyer, Mack advises against hiring general practice attorneys for industry-specific needs.

00:00 Welcome to Sista Brunch at Essence Film Festival
00:27 Introducing Entertainment Attorney Jaylene Mack
00:48 Jalene Mack's Role at Essence and Panel Details
01:28 Understanding Intellectual Property (IP)
02:24 Jalene Mack's Book and Business Advice
03:07 Lessons Learned and Persistence in the Industry
04:43 Finances and Fundraising in Film
05:49 The Role of Entertainment Attorneys
06:33 Choosing the Right Lawyer for Your Needs
07:16 Closing Remarks and Festival Enjoyment

TruJuLo (https://trujulo.com/) helps develop film, TV and media projects by and about Black, Brown, Asian, Indigenous/Native people. Our Youtube channel is dedicated to teaching, learning, inspiring, spreading joy and navigating the challenges that Black, Brown, Native/Indigenous and Asian filmmakers, podcasters, and other content creators experience in their filmmaking journeys. TruJuLo produces the popular podcast Sista Brunch (https://www.sistabrunch.com/) sharing the stories of Black women and gender expansive people thriving in entertainment and media.

TruJuLo's founder is Fanshen Cox. She is a Black, Jamaican, Cherokee, Blackfeet and Danish playwright, producer, executive producer, actor and development executive working in Hollywood. She spent 7 years traveling across the country presenting her one-woman show One Drop of Love (https://www.onedropoflove.org/) and worked as a producer and development executive at Ben Affleck and Matt Damon's production company, Pearl Street Films, for 6 years. Fanshen is the co-author of the Inclusion Rider, along with Kalpana Kotagal and Color of Change.

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