What is WRONG with Bollywood Music?

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There are so many hindi/urdu words that could have rhymed with Kesariya so why did Amitabh Bhattacharya choose "Love Storiyaan"? If this question crossed your mind after listening to the much anticipated Kesariya song from Brahmastra, I have an answer for you. This has happened because of a recent trend in the music industry wherein songs are being composed to go viral on Instagram Reels. Critics call this phenomenon as Tiktokification ( Of course in absence of Tik Tok in India, it's happening on its closest adversary, Reels) In this video, we discuss how Instagram Reels is changing the face of Indian music.

Yashraj Mukhate -   / yashrajmukhate  
Ishita Mangal -   / ishitamangal  

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Sources: https://docs.google.com/document/d/1r...

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Research:
Priyanshu Sinha;   / bol_priyanshu  

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Markers
00:00 Introduction
02:19 Context
03:05 Discovering music through Reels
07:53 How its affecting the music?
10:29 A good or a bad trend?