Скачать или смотреть Blacklist or Blocklist? -- Digital Ad Fraud Short by FouAnalytics

Blacklist or blocklist? Neither, please.

Advertisers that have UPGRADED from legacy fraud verification vendors can now see what sites and apps are chomping on their ad budgets FRAUDULENTLY. They couldn’t do anything before, because they were just given a percent I V T, like 1%. What the heck do you do with that?

Blocking bad sites and apps is a step in the right direction, of course. But, you DO realize, you CAN'T blocklist your way out of trouble, right? especially if you’re going to keep buying through PROGRAMMATIC channels. It’s like a game of whack-a-mole you can’t win.

Furthermore, advertisers with hundreds of thousands of rows in a blocklist don’t realize the networks can’t actually look through all that data in milliseconds for every single damn bid request. So they just let it through.

What’s an ad buyer to do?? Use whitelists or inclusion lists, of course. Add a CHALLENGER campaign line that uses a whitelist, and “see Fou yourself."

Blacklist?? NO. THANK you. Whitelist?? Yes, PLEASE!