Скачать или смотреть How to apply game dynamics in service design / Andy Morales / Episode

Now be honest with me... What is the first thing you think about when you hear game design?

Badges, points, rewards? Gamification? Minecraft?

Well, in this weeks episode you're going to hear a completely different story.

Together with Andy Morales I explore how game dynamics can be used in the word of service design.

It's quite amazing that this topic hasn't been covered on the Show before as there are so many parallels between games and service, really!

Andy gives some great examples of how game design can for instance be used to prototype interactions on a small scale before going large. But there's much much more.

Yes, as service designers we borrow a lot of tools and methods from other disciples.

And after this conversation with Andy I'm 100% convinced that game design should be part of our vocabulary as well.

I highly recommend this episode if you're interested in designing better and more playful services!

Have you been using game design principles? Leave a comment and let me know which ones!

[ 1. GUIDE 📺 ]

00:00 Welcome to episode 122
02:15 Who is Andy
03:05 60 second rapid fire
05:30 The journey into game design
10:00 Role of game design in society
15:00 What is the potential of bringing more game design into service design
18:00 An application of game design in a service context
24:30 Open gameplay in services
33:30 Gaining mastery through satisfying loops
40:30 Play is good for business
44:30 Your first step into game design
46:30 The big lessons
49:30 Final thoughts
51:15 Get in touch with Andy

[ 2. LINKS 🔗 ]

  / andreasmorales  
  / mentapurpura  
https://www.latinxswhodesign.com/peop...
https://www.latinasintech.org/spotlig...
https://www.projecthorseshoe.com/

[ 3. COMMUNITY 👋 ]
Hello rockstar, good to see that you've made it all the way down here!

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