The BEST DATA Available on Amazon: Search Query Performance

#thatamazonadspodcast #amazonppc #amazonads

What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC strategy.
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CHAPTERS:
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00:00 – Intro
00:52 – Where to access, Who has access and How to access the report
02:15 – How to use Search Query Performance
05:13 – Brand View or ASIN View
10:17 – Seller Central Utilities – Productivity Tools for Amazon Sellers (Chrome Extension)
12:36 – Search Query Performance Dashboard
14:28 – Search Volume Tab
20:10 – Impressions Tab
25:07 – Clicks Tab
31:11 – Add To Cart Tab
31:24 – Purchases Tab
31:42 – Ship Speed Tab
36:22 – Brand Level View Data Tab
38:41 – Search Terms Tab
41:06 – Adding new data to the dashboard
42:50 – Comment SQP
43:43 – The wrap
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The Best Data Available on Amazon: Search Query Performance

In this week’s episode, Andrew and Stephen dive deep into Amazon’s Search Query Performance report, one of the most powerful first-party data sets available to Amazon sellers. They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.

Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy. From understanding who has access to the report to its best applications, this video leaves no stone unturned.

👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!

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Seller Central Utilities Chrome Extension:

https://chromewebstore.google.com/det...

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