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A new trend has emerged in the beauty industry - beauty influencers and brands have begun endorsing cryptocurrencies and NFTs to their audience.
You are probably thinking that the beauty and blockchain industry make for a very strange partnership, but that is not actually the case.
Despite strides towards inclusivity in recent years, the beauty industry is still largely dominated by women.
Most influencers are endorsing crypto to encourage their female followers to become financially independent. Brands, on the other hand, are using beauty NFTs to connect better with their customers.
Let us look at 5 of the top beauty influencers and brands endorsing crypto and NFTs.
1. Michelle Phan - 8.71 million YouTube Subscribers.
Michelle Phan, the founder of EM Cosmetics, and the co-founder of Ipsy, a beauty subscription box business, is an American beauty vlogger, and one of the first people to make a career out of being an “online beauty guru,” shaking up the industry.
Her makeup tutorials led her to becoming the first woman ever to gain more than a million followers on YouTube.
When the COVID-led economic downturn hit globally, Phan used this chance to begin promoting educational content about Bitcoin in a bid to make crypto more mainstream.
According to her, “this was the perfect time to let Bitcoin shine.” Her end goal was to educate her followers about things other than makeup and skincare and help them “protect their purchasing power.”
2. Ann McFerran - 72.8k Instagram Followers.
Ann McFerran made her fortune by founding Glamnetic, a company that sold easy-to-apply magnetic lashes.
She started the cosmetics company at the age of 27 to make it easy for everyone to wear lashes and help them feel more confident about themselves. Within a year, Glamnetic turned into a huge success.
While working on Glamnetic, McFerran was also dabbling in day trading cryptocurrency on the side. After launching her business, she noticed how the world of crypto was still a “boys’ club.”
To encourage more women to get involved in it, she began posting infographics and free resources about crypto on her social media accounts.
Additionally, to make crypto more mainstream, Glamnetic also became one of the first beauty brands to accept payment in Bitcoin, Dogecoin, and Ethereum facilitated by BitPay.
3. Huda Kattan - 4.13m YouTube Subscribers.
Huda Kattan is a beauty vlogger and the founder of Huda Beauty, the world-famous cosmetics line that began its journey as a beauty blog.
Kattan used to work as a makeup artist, but she was not really satisfied with the quality of the products, so she started her own product line. On her YouTube video, she posts beauty tutorials and DIYs.
She stumbled into the world of NFTs because of her husband, Chris Goncalo, who began collecting NFTs.
He gifted Kattan an NFT (her very first) from the World of Women collection, and she was sold. She saw herself in the woman featured on the digital artwork, and that is where her love for NFTs began.
Kattan also became a prominent collector of the digital artworks, and currently has over 270 NFTs. She and Goncalo also invested in some NFT real estate in The Sandbox.
In NFTs, Kattan saw an opportunity for women to...
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