Скачать или смотреть Why “Filmmaker” Isn’t a Business – The Shift to Strategy to precede Video Production

Many creatives call themselves "filmmakers" or "video directors" — but is that really a business model? In this video, I unpack how my journey from filmmaking into advertising, marketing, and now strategy helped me realize where the true value lies. Especially in today’s world of AI-powered tools, success isn’t about the craft alone — it’s about control, strategy, and smart positioning.

If you're still relying on referrals or word-of-mouth to grow your video or creative business, it’s time to rethink the game. Strategy, when paired with AI and video marketing, offers a massive advantage — especially for small businesses making their own content.

We’ll cover:

• My shift from production → marketing → strategy
• How AI is reshaping creative work and client acquisition
• Why understanding strategy outperforms pure creativity
• How to leverage video for high-converting advertising (especially on Meta)

👉 Visit our website to learn more or book a free strategy session:
www.nextech.video

Hashtags for Reach:
#VideoMarketing #CreativeStrategy #AIInMarketing #MetaAds #ContentMarketing #FilmmakingBusiness #ClientAcquisition #DigitalStrategy