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YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.






Make accurate titles, tags, and descriptions - Most importantly, metadata should accurately describe the content of your video


Every word matters - Videos that contain profane, controversial, or sexually suggestive terms can result in some advertisers excluding your video from their campaigns.


Words can be taken out of context - Advertisers will often opt out of certain words or phrases - consider how your titles, tags, and descriptions can be interpreted.




hashtags in key parts of your description to help viewers find your video.

Ensure that you only use hashtags related to your video. For example, if you upload a review of a specific movie do not add hashtags related to different or unrelated popular movies, actors or unrelated topics to falsely increase views.

A little goes a long way -- try not saturate your description section with hashtags. YouTube will ignore all hashtags on a video if it has more than 15 hashtags.

Hashtags are especially great to use with trending content, such as upcoming events or people in the news. This ensures that viewers looking for videos about the trending topic will find a variety of relevant content.

These strategies are suggestions pulled from our experience with YouTube creators and are not promises or guarantees for 




Preview the description in YouTube search, on the video’s watch page, and on various mobile devices to make sure the most important information is visible.

Help your video show up in YouTube search. Analytics can tell you what keywords lead people to your video. If any major or important themes of your video don't appear in your search report, it may be because you never added those words in your description. Pretend you're searching for your video: what would you type into the search bar? Those words should be in the description.



Possible actions you can take:

Use time stamps to help viewers skip to important parts of longer videos.

Link to playlists of related videos.

Don’t forget to put the http:// prefix in front of all web addresses to make them clickable.



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