Скачать или смотреть Chapter 3 | Retailing in E-Commerce: Products, Services & Strategic Issues | BCIS 5379

Welcome to Chapter 3 of BCIS 5379: The Technology of E-Business, developed by the Dr. Sam Pack College of Business at Tarleton State University. This video examines electronic retailing (e-tailing), its business models, and strategic implications:
-Defining e-tailing and characteristics of successful online retailers
-E-tailing models: direct sales, pure-play, click-and-mortar, and multichannel retailing
-Online malls, group buying, social shopping, and event-based retailing
-Travel and tourism services online: opportunities and challenges
-The online job market, real estate, stock trading, and insurance
-Cyberbanking, online personal finance, and e-grocers
-On-demand delivery of digital products and entertainment
-Online consumer decision aids: portals, shopbots, ratings, and referrals
-Strategic issues: disintermediation, reintermediation, channel conflict, customization, and online competition

📘 Textbook Reference (APA 7th Edition): Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2012). Electronic commerce 2012: A managerial perspective (7th ed.). Pearson Education.

🎓 Tarleton’s graduate programs prepare leaders to navigate the evolving retail landscape and design effective multichannel strategies.

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More Resources:
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-Faculty Website: https://faculty.tarleton.edu/schuessler/

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💬 Question for you: Which area of online retail—travel, finance, jobs, real estate, or digital products—do you think has seen the biggest transformation due to e-commerce? Share your thoughts in the comments!