Скачать или смотреть How to Create Your Own Memorable Quotes - EP038

We can all agree that some messages are more memorable than others but, for some of these messages, an even stickier phrasing has replaced the original. The quote, “Play it again, Sam,” for example, isn’t actually what Humphrey Bogart says in Casablanca. For these messages, our collective consciousness somehow reduces them to what sounds like a proverb.

This week we’re looking at Ron Ploof’s work on proverbs and storytelling. Our brains automatically simplify complicated messages. One of the most important things about proverbs is that it’s told from one person to another, without the hope of getting something back. There are no I’s or We’s, instead, it’s always a You or an implied You.

How do we use this insight in our messages? Once we’ve figured out the concept that we’re trying to capture, try to capture it again in a proverb-like form: simple, short, and sticky. Having that proverb version of your message gives your audience the mental hook they need to hang the longer version on, which is the key to making it memorable.

Find your Red Thread at tamsenwebster.com