Скачать или смотреть What Is Click Through Rate? AdWords Marketing Tips & Tricks

https://www.strategybeam.com/ppc/

Click Through Rate is one of the essential metrics in AdWords, and it is also one of the most important ways to understand the strength of your PPC account.

CTR shows the quality of your keywords and the engagement of your ad copy. PPC managers want to reach the right audience while also getting clicks to drive qualified traffic.

If you have high Impressions and low Clicks, then your CTR will be very low. This means that you are targeting the wrong group, using incorrect keywords, and/or your ad copy is boring.

As a PPC manager, you want to have high CTR. While this does not equate directly to more sales, you can use CTR as a core metric to understand how well your AdWords campaign is performing and identify ways that you can improve the health of your accounts.

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