Скачать или смотреть How world building is taking over Hollywood in a different way

Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and why Hollywood has shifted from making movies to manufacturing products. From Alo’s controversial bag strategy to Makeup by Mario’s valuation ceiling, the collapse of department stores, AI reshaping commerce, and why brands like Saks didn’t actually “fail”, they were flipped, this is a candid breakdown of what still works, what doesn’t, and why authenticity and real strategy matter more than hype.

💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/

👥 Monthly Brand Cohort
Monthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand.
👉 https://camille-moore.com/links/

🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO

🏢 Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/

📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Chapters:
00:00 – Celebrity Brands & the Authenticity Gap
05:59 – Confidence, Criticism & Showing Up Anyway
11:37 – Fake Luxury, Pricing & Broken Expectations
16:39 – Alo’s Bag Strategy & Micro-Luxury Status
27:12 – Celebrity Beauty Brands & Scalability Limits
39:20 – Hollywood’s Shift: From Movies to Products
47:29 – Stranger Things Finale, Netflix
51:57 – What Four Seasons Should Do Right Now
54:36 – Creators vs Studios: MrBeast & Amazon
56:31 – Apple, Google, AI & Data Power
01:03:16 – Department Stores, Saks & Retail Reality
01:26:30 – Final Reflections & What Actually Lasts