FRIDAY 29 - 4.30-6.00PM - SESSION 2 – RE-ENERGISING YOUR BUSINESS MODEL: INVESTMENTS, BRAND...

4.30-6.00PM EET

SESSION 2 – RE-ENERGISING YOUR BUSINESS MODEL: INVESTMENTS, BRAND IDENTITY AND PROGRAMMING CHOICES

The cinema business model has always been about more than a commercial transaction for an individual film. It is about building and nurturing a personal relationship between audiences and theatre. The cinema experience is a trusted and valued point of consistency for European films and for the communities they serve. But the cinema experience has not stood still but has itself been constantly evolving. This panel looks at how cinemas are “reinventing” their business model to offer new services and attract new audiences.

Investing in cinema spaces and places.
Building a sustainable brand through partnerships.
Raising the profile of venues and films through innovative campaigns.
The importance of local cinemas to communities and social cohesion.
New models for long-term customer engagement.
How do cinemas respond to an over-supplied offer?

Moderated by Michael GUBBINS (Consultant, Sampo Media, GB)

Christof PAPOUSEK (CFO, Constantin-Film & Cineplexx Group, AT)
Stephanie SILVERMAN (Executive Director, The Belcourt Theatre, US)
Ramiro LEDO CORDEIRO ((Director of the Duplex Cinema and the Atalante distribution company, ES)
Sylvie PRESA (Director & Programmer, Studio 43, FR)