Скачать или смотреть Ecommerce Marketing Course: Target Market and Positioning

This lesson is taken from our eCommerce growth engine course on how to drive more traffic conversions and profit from your eCommerce business. To access the full course, click here: https://bit.ly/3SHfCbj

Many business owners begin marketing without really thinking about their underlying business strategy.
Who is your target market?
What are their unique driving needs?
How will you meet those needs better than the competition?
What does your brand stand for?

These are foundational strategic questions. And though it's much easier to ignore this strategic step. It's also a recipe for limited results.

Let's begin by focusing on your target market. This is really your first step in defining your strategic direction. You need to get crystal clear on your target market, sometimes called your niche. Your target market is the intersection between who you serve your customers and what you offer them. Let's explore each of these together.

Video Highlights:
[1:30]: Foundational Strategic Questions
[1:50]: How Michael Dell achieved early success by narrowing down his target market
[3:30]: What a target market is
[4:00]: Getting clear on your target market and brand positioning begins with specific groups of customers
[6:00]: Example of using customer avatars to define a lucrative target market
[7:20]: Matching your products/services to your customer groups (Product-Market Fit)
[8:00]: Narrowing down geographic scope to areas most likely to bring results

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