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Hennessy, the world's best-selling cognac, and the National Basketball Association (NBA) announced a global expansion of their partnership, making Hennessy the "Official Spirit of the NBA" worldwide. The multi-year agreement, which marked the league's first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy's relationship with the NBA.

#HennessyKE launched the partnership officially with an event at the Nyayo Stadium, bringing together basketball players, basketball fans, artists, and cognac lovers.

Alexandre Helaine, Market Manager Moët Hennessy Eastern Africa: "This partnership marks an exciting milestone for the league as Hennessy becomes NBA's first-ever global spirits partner. We look forward to continuing to celebrate the game of basketball alongside this iconic brand and our fans in Kenya and across Eastern Africa."