Скачать или смотреть From Macca’s, With Love: Speaking Fan-to-Fan

What does it mean to bring heart, humor, and hunger to brand communications? In this episode, the Spilling the LoyalTea gang are joined by Digitas Australia CEO, Davy Rennie and his client, McDonald’s Australia Senior Director of Marketing, Mary Vrančić. They spill how the brand is flipping the loyalty playbook — by speaking to fans as fans. How does Macca’s bring craveability to every post, ping, and push notification? Treating brand comms not like a broadcast, but like a conversation between mates who just really love a Chicken McNuggets. The three discuss how fan-to-fan messaging on owned and shared channels helps build emotional connection, community, and long-term loyalty — all while staying true to the brand’s unmistakably Aussie tone of voice.