Скачать или смотреть Cultural Relevance at Scale: How Kyra Built the AI-Powered Creator Agency

🎙️ Cultural Relevance at Scale: How Kyra Built the AI-Powered Creator Agency
with Marina Mansour, President, Beauty & Wellness at Kyra

In this episode, Max Osborne (Founder of ThisThat) sits down with Marina Mansour to explore how Kyra blends AI-powered delivery systems with cultural fluency to help brands grow through creator partnerships that are built, not just briefed.

They cover:
00:00 Intro
07:30 Building the AI-Powered Creator Agency
17:47 From Platform Fluency to Tech-Powered Speed
25:12 Insights That Shift Strategy
35:01 What the Future of Creator Agencies Looks Like
41:34 This or That Quickfire

Marina shares how tech and AI and art and creativity have always been intertwined at Kyra, creating the “This and That” formula that drives their success. From cutting workloads by 40% and scaling enterprise clients with minimal team growth, to insights from Kyra’s Gen Z State of Beauty 2024/25 report and why authority plus trust is the unlock for influence, this episode is packed with actionable takeaways for the creator economy.

📍 Filmed at Cannes Lions 2025
🎧 Subscribe for 10 episodes across summer

#AnchoredWithThisThat #InfluencerMarketing #Kyra #CreatorEconomy #BrandGrowth #AI #CulturalFluency #BrandLift