United Kingdom Lidl supermarket food prices walking tour

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United Kingdom Lidl supermarket food prices walking tour

Lidl is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States.

Lidl is the chief competitor of the similar German discount chain Aldi in several markets. There are Lidl stores in every member state of the European Union as well as in Serbia, Switzerland, the United Kingdom and the United States.

Like fellow German supermarket Aldi, Lidl has a zero waste, no-frills, "pass-the-savings-to-the-consumer" approach of displaying most products in their original delivery cartons, allowing the customers to take the product directly from the carton. When the carton is empty, it is simply replaced with a full one. Staffing is minimal.

The Lidl operation in the United Kingdom took a different approach than in Germany, with a focus on marketing and public relations, and providing employee benefits not required by law, including paying the independently verified living wage and offering a staff discount.