Part 1. Create New Business You Actually Want to Win

Описание к видео Part 1. Create New Business You Actually Want to Win

Yes, it is possible to get off the RFP hamster wheel.

In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you want by breaking down different market segments, leveraging your network, and the power of proactive opportunity creation.

0:00 Introduction
2:36 Why create new biz?
9:47 The "iceberg"
17:50 The "bullseye"
23:27 Referrals
26:34 Account development
30:09 Segment development
33:06 The great unknown

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