Скачать или смотреть How to Get More from Every Customer Story You Create

It can be a struggle to get a single case study approved—let alone get other teams to use it.

In this episode, Alexie Glover of Frank Advocacy breaks down a smarter, more scalable approach: using one well-planned customer interview to create a full calendar’s worth of content.

We cover:

How to structure a single interview to generate multiple assets: award nominations, sales-ready social clips, partner marketing slides, blog posts, case studies, and more.

What to look for in the transcript: quotes that map to value props, “magic moments” that grab attention, and organic hooks that address sales objections.

How to make content modular so it’s useful to different internal teams—from sales to demand gen to partner marketing—without forcing them to dig for relevance.

Why awards programs are a secret weapon for getting stories approved (even with customers who’ve said “no” in the past).

How to track downstream impact: Alexis shares how she measures relationship growth and expansion opportunities after a story goes live.

And why “build it and they will come” doesn’t work—you need to socialize, customize, and repackage your content constantly.

About Alexie:
Alexie is the co-founder of Frank Advocacy, a customer marketing & advocacy agency that helps the Customer Marketing Cuties™️ get sh** done! She loves to build relationships through unique customer experiences and specializes in customer appreciation campaigns, customer award programs, and customer storytelling initiatives.

Alexie is passionate about Customer Marketing and Advocacy as a key business differentiator. She’s invested in continuing to raise the profile of Customer Marketing and Advocacy practitioners and shares open roles and resources for open to work CMAers every week on LinkedIn.

00:00 Intro
00:45 Planning for content beyond case studies
02:28 Turning one interview into multiple assets
03:51 How does the customer benefit from more content?
04:57 Pitching the customer in a different way
05:41 Investing in a long term customer relationship
06:36 Creating an advocacy funnel
08:53 Turning a mistake into a compelling story
09:38 Creating different types of content from one interview
11:06 Finding magic moments in the interview
12:17 Finding and leveraging social proof
13:42 Building modular customer stories
15:07 Creating content that actually gets used

Alexie on LinkedIn:
  / alexie-glover  

Frank Advocacy on LinkedIn:
  / frank-advocacy