IKEA Head of Design Marcus Engman and the five pillars of Democratic Design

Описание к видео IKEA Head of Design Marcus Engman and the five pillars of Democratic Design

The design process at IKEA takes an unconvential start: with the price tag. IKEA wants to reach the many people – products have to be affordable. But that’s just the start.

The design principle that guides IKEA has four more pillars: Sustainability, quality, form and function. Marcus shares the secret of how IKEA manages to create products that fulfill all dimensions of democratic design.

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