Скачать или смотреть AI ads?NY says disclose it. 🚨

New York has become one of the first states to take major action against deceptive AI in media.A new law now requires advertisers to clearly disclose when they use artificial intelligence-generated actors or replicas in commercials.

Furthermore, the state has explicitly banned the use of "deepfakes" of deceased performers unless consent is granted by their estate. This aims to protect the legacy and likeness of artists, preventing the unauthorized and potentially misleading use of their digital recreations.

This legislation marks a significant step in the evolving conversation about ethics, transparency, and rights in the age of generative AI.

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