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Engage and Monitor Leads
Discover the strategies to effectively engage and monitor prospects by harnessing the potential of digital engagement, marketing automation, and seamless lead follow-up to help double your closing rate by leveraging AI.

https://www.lightspeeddms.com/solutio...
https://rollick.io/

Recorded March 19, 2025
Transcript Summary:
The webinar showcased how the Lightspeed CRM integrates with Rollick’s digital engagement tools to help recreational dealerships convert more leads and close deals faster.

Core Challenges for Dealers
Over 95% of customers now begin the buying process online.

Dealers face difficulties managing both in-store and online leads simultaneously.

Consumers increasingly expect real-time, relevant, and personalized engagement.

Rollick + Lightspeed Integration Benefits
Lead Scoring with Rollick Lens

Every lead in Lightspeed’s CRM (leads, quotes, deals tab) is scored from 1 to 5 flames.

Scoring is dynamic—based on user behavior (web activity, email engagement, etc.).

Enables prioritization of the hottest leads in real-time.

Lead Behavior Insights

Drill down into each lead to see what pages they visited, how long they stayed, their preferred models, and time to purchase.

Sales staff gain better context for outreach, helping them personalize communications effectively.

Rollick Engage Tool

Adds a unified, frictionless call-to-action system on dealer/OEM websites.

Customers enter their info once to:

Request a quote

Estimate a trade-in (via JD Power)

Explore financing (integrated with 700Credit, Chase, Stripe, etc.)

Schedule appointments

View special offers

Drives a 2x increase in lead close rate and 75% faster closes.

Rollick Nurture Email Campaigns

Automated, personalized email cadences for up to 1 year post-lead submission.

Emails include transactional buttons (schedule visit, call now, apply for credit, etc.).

Dealership branding and customization built-in.

Leads are automatically nurtured based on activity and buy-time frame.

Leads that receive nurture emails close at a 39% higher rate.

Rollick Digital Engagement Lead Summary
A complete summary view inside Lightspeed CRM includes:

Time on site

Pages visited

Models browsed

Desired down payment/monthly budget

Scheduled appointments

Gives sales teams more context and confidence when following up.

Brand Loyalty & Special Offers
Rollick partners with trusted brands like USAA, AAA, Sam’s Club.

Example: USAA members can receive exclusive incentives from participating OEMs (e.g., Polaris, Winnebago, Barletta).

Promotes consumer trust and increases close rates.

Ebook Launch: “Why Didn’t They Call Me?”
Features consumer testimonials about the buying experience.

Highlights missed opportunities from lack of follow-up.

Designed to help dealers better align operations with customer expectations.

Q&A Highlights
Dealer Spike Integration? Yes, Rollick is an approved vendor and fully integrates.

AI in Nurture Emails? Expected rollout next quarter. Emails will auto-personalize based on buyer behavior and preferences.

Manual Leads in Lightspeed? They enter a default nurture cadence but can be accelerated based on engagement.

Call to Action
Dealers interested in exploring the integration or requesting a demo were encouraged to contact Dustin Hunt at Rollick ([email protected]).