Скачать или смотреть Digital Advertising & Programmatic Site Retargeting for Associations | Digital Fluency Series, Ep. 6

Digital advertising allows associations to reach, engage, and communicate with new audiences. Taking advantage of these digital technologies will allow you to maximize your organization's online presence, and create new offerings that provide real-time metrics and performance analytics.

In this episode, we explain the different types of digital advertising campaigns and the most effective ways to reach your digital audience. 

[00:00] Opening
[00:33] Programmatic Site Retargeting Overview
[01:14] Display Ads
[01:18] Native Ads
[01:31] Bidding Models
[01:44] KPI's to measure retargeting program results

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