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Luxury Brands Ran Out of Price Hikes… Now What?

Luxury didn’t “boom” because millions of new people started buying designer. It boomed because prices kept climbing — and now the industry is hitting the limit.

In this video, we break down luxury’s price-hike addiction: how brands trained customers to accept bigger and bigger increases, why “elevation” became the default strategy, and what the backlash looks like when shoppers stop buying without even making a scene.

You’ll learn:

Why price increases powered most of luxury’s growth after 2019 (and why that’s a dangerous habit)

The moment the “worth it” feeling breaks — and the emotional shift from aspiration to resentment

What the latest slowdown signals (and why 2026 growth forecasts don’t fix the trust problem)

How brands respond when they can’t lower prices without destroying the illusion

Why brands pivot harder to top spenders, and what that means for everyone else

A clean real-world example (Chanel’s 2024 results) and what it hints about the next era

If you’ve noticed price jumps that don’t match quality, comment the brand you’re seeing it with — I’ll do a breakdown next.

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