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Paving the Way for Black Excellence

"Entrepreneurship is everywhere right now, but how do you turn a passion project into a community movement? Today, we’re talking with the visionary behind Milwaukee’s largest stage for Black-owned businesses.".

In this empowering episode of Where I Come From MKE, host Antonio Luckett (Mr. Tonedef) sits down with serial entrepreneur and community pillar Rita Lee to discuss the highly anticipated 3rd Annual Milwaukee Black Business Expo. Rita shares her lifelong passion for community service—from running restaurants and youth centers to mentoring over 2,400 women in her online community.


This episode dives into the "leap of faith" required to start a business, the importance of moving from a "hustler" mentality to legitimate entrepreneurship, and how the Expo has grown from 20 vendors to a sold-out capacity of 60. Whether you are a small business owner looking for exposure or a community member wanting to support local talent, this conversation is a masterclass in passion, prayer, and partnership.


Chapter Timestamps

0:00 – Intro: Season 2026 Kickoff & Meeting Rita Lee.
1:45 – The 3rd Annual Milwaukee Black Business Expo: What to Expect.
4:12 – From Restaurants to Youth Centers: Rita’s Entrepreneurial Roots
7:30 – Sold Out! Handling the Overwhelming Response of 85+ Vendors.
11:50 – Powerful Panelists: BMO Bank & Felicia Unlocked.
14:35 – Digital Communities: Moving from Facebook Groups to Skool.
18:20 – The "Hustler" vs. Entrepreneur Mindset: Staying the Course.
22:40 – Empower Kids: Teaching the Next Generation of Trades and Biz.
25:15 – Event Logistics: February 28th at the Zoo Safari

#WhereIComeFromMKE, #MilwaukeeBlackBusinessExpo, #MKEEntrepreneurs, #BlackExcellenceMKE, #RitaLee, #TDRNetwork, #S&ACoaching, #SupportLocalMKE, #WomenInBusiness, #EmpowerKidsMKE, #BlackHistoryMonth2026, #MilwaukeeSmallBusiness, #MrTonedef, #EntrepreneurMindset, #MKECommunity

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