HubSpot ABM - Activate Target Accounts to Utilize Account Based Marketing Strategies and Tactics

Target Accounts is a tool in HubSpot portals that mimics Account Based Marketing (ABM) strategies and tactics. Everything related to the target accounts is easily visibile and available in from a streamlined dashabord.

In addition to the new dashboard, a series of new properties will automatically be created in your portal, including job role (contact property) and Ideal Custom Profile Tier (company property). You can manage these Ideal Customer Profile Tiers using workflows based on any criteria and data available in your HubSpot CRM.

0:10 Setup Target Accounts in HubSpot
0:20 Why HubSpot ABM and Choosing Initial Target Accounts
0:45 Ideal Customer Profile Tier
1:05 Select additional companies as a target account
1:20 Create a company based workflow from scratch that will be for my Tier 1 ICPs
2:12 Set Company Property Ideal Custom Profile Tier to value Tier 1
2:38 What to do with Tier 1 Target Accounts in HubSpot