international business environment

Описание к видео international business environment

This vedio gives a detailed explanation on International Business Environment. It covers the meaning, definition and differences of International Business. It also gives a brief description on the two types of business environment; Micro environment and Macro environment. Micro environment includes suppliers, customers, competitors, Marketing intermediaries and general Public. Macro environment covers economic environment, legal environment, political environment, socio cultural environment, demographic environment, Natural environment and technological environment.

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