Скачать или смотреть One Mold, Endless Customization: Designing the PYRO Curling Broom

When your flagship product starts to feel dated, the market doesn’t wait.
Sheldon Schreiber, CEO of Olson Curling, shares why they needed a new broom design and how we helped bring PYRO to life. Their goal was clear: create something unique, but still universal for athletes and teams, while staying practical to manufacture and scale.

The solution was a single, modular platform built around one primary mold. PYRO was designed to support interchangeable colors, multiple handle options, and different shapes, without multiplying tooling complexity. That balance of brand expression, performance feel, and manufacturability is where industrial design earns its keep.

Just as important was the pace. Sheldon highlights how our team helped turn ideas and concepts into prototypes faster than their previous process, keeping momentum high from early concepts through real-world testing and refinement.

The result speaks for itself: PYRO drove well over 25% sales growth in year one, and sales have continued to climb year after year. In Sheldon’s words, it’s a “home run product.”

If you’re building a product that needs to stand out, scale up, and stay manufacturable, let’s talk.

Learn more about Onetwosix Design
Industrial design • Prototyping • DFM • Manufacturing-ready product development
www.onetwosix.design

Chapters
0:00 Meet Olson Curling
0:16 Why a new broom was needed
0:29 The design brief: unique + universal
0:40 Modular system with one mold
1:02 Faster concept-to-prototype
1:13 Results and growth
#industrialdesign #productdesign #sportsdesign #prototyping #manufacturing #DFM #curling #innovation