How Bacon Became an American Breakfast Staple Thanks to Edward Bernays' PR Campaign

Bacon for breakfast might seem quintessentially American, but it hasn’t always been that way. In the 1920s, breakfast was typically a light meal — until one man, Edward Bernays, was tasked with boosting bacon’s sales.

Sentient’s Gabriella Sotelo explains how PR was used to change consumer attitudes.

Read the full story:
https://sentientmedia.org/bacon-break...

Chapters:
00:00 Breakfast in the 1920s: a roll and coffee, not bacon and eggs
00:10 Edward Bernays hired to boost bacon sales
00:23 Bernays uses physicians to promote bacon
00:35 Bacon and eggs become breakfast essentials
01:04 Pork demand drops, but bacon sales stay strong
01:14 U.S. pork industry faces animal welfare concerns
01:22 Pork production responsible for 14 percent of food sector emissions
01:33 WHO classifies bacon as carcinogenic
01:55 JBS increases emissions despite net-zero goal

#Bacon #AmericanBreakfast #animalwelfare

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