How AI Can Enable Personalisation Through Emotional Understanding

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto.

There's a limit to what AI can achieve without human intervention. Symanto humanises the way AI understands and communicates and uses this nuanced understanding to analyse consumer data. This hyper-market research helps clients to build a clearer picture of the personas of their various consumers and audiences, which allows marketers to personalise the services they offer.

In this podcast episode, we dive into the fascinating world of AI-driven digital marketing with Yuwon Song, an expert in artificial intelligence and a key player at Symanto.

Among other topics this episode explores:

- The importance of maintaining integrity in data usage and privacy and ethics in AI research

- Segmenting the market by human behaviour and psychological analysis through Symanto’s cutting edge AI technology

- How AI can be used to provide deep psychological insights that enhance marketing strategies

- The future of AI and Hyper-Personalisation

What key topics are covered:

An introduction to using AI for market research, how this Innovative technology works, and the origins and inspiration behind Symanto’s innovative technology. The importance of AI to segment markets by human behaviours and psychology. How Symanto uses the research to help clients such as Adidas by segmenting the market and showing trends. Looking at the challenges of AI-driven personalisation with human intervention. Ensuring privacy and ethics in AI research. Future trends in AI including the future of hyper-personalisation.

Yuwon Song Bio:
Yuwon Song is a seasoned professional in the field of artificial intelligence and personalised customer interactions. With a background in communication and market insights, she furthers the exciting innovations at Symanto, developing AI-driven solutions.

Yuwon enhances customer engagement by leveraging technology for tailored, scalable automated interactions. Her career highlights include pioneering projects that bridge the gap between AI capabilities and human intervention, addressing critical challenges in privacy, ethics, and the optimal integration of AI in business operations.

How we fit in:
• Innovation Visual can help clients utilise this nuanced data, to segment their audiences by emotional groups and build targeted, competitor-beating digital marketing campaigns, through tailored messaging that will appeal to target audiences on a deeper more meaningful basis.

Get in touch with Yuwon through her LinkedIn:https://www.linkedin.com/in/yuwonsong...

Find out more about psychographic market segmentation and some of Symanto’s successful campaigns on behalf of big names such as Adidas and Apple here: https://www.symanto.com/blog/psychogr...

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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.

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Key moments in this video:
00:00 – 01:16 - Introduction to the episode and Yuwon Song
01:17 – 03:01 – Yuwon Song’s background in AI
03:02 - 04:36 – What Symanto do and how they use AI
04:37 – 06:45 – New AI technology and why was Symanto created?
06:46 - 09:04 – Using psychology to segment markets
09:05 - 11:20– How Symanto use and manipulate data to give detailed and specialist insights into markets
11:21 – 18:44 - Segmenting by human behaviours and Symanto’s work with Adidas.
18:45 – 22:11 - Ethics and privacy around research at Symanto
22:12 – 24:10 - How Symanto works with their partners and uses analytics
24:11 – 32:10 – Future trends in AI and Personalisation and how emotions influence consumers product choices
32:11 - 34:16 - Working with Symanto and Yuwon Song

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About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

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