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🔶 About Selling on Amazon USA Using Amazon FBA from India

This video is about WINR Framework

Selling on Amazon USA using FBA (Fulfillment by Amazon) is a powerful opportunity for Indian entrepreneurs to tap into the world’s largest online marketplace—without ever setting foot in the U.S. With FBA, Amazon stores your inventory, handles delivery, customer service, and returns, allowing you to focus on sourcing and growing your brand.

To get started, Indian sellers must register on sellercentral.amazon.com, using valid business details, a PAN, GSTIN, Import Export Code (IEC), and a payment solution like Payoneer to receive USD payouts. Once set up, the most crucial step is choosing the right product—ideally lightweight, high-demand, and easy to export. Tools like Jungle Scout or Helium 10 can help identify winning products.

Sourcing can be done via Indian manufacturers or artisans, with a focus on quality and compliance. Products must be branded professionally, with attractive packaging and proper labeling for U.S. regulations. These goods are then shipped via air or sea to Amazon’s U.S. fulfillment centers, either directly or via a freight forwarder and customs broker.

Once inventory is live, sellers must create optimized product listings with strong images, SEO-rich content, and run Amazon PPC ads to drive visibility. Early sales, good reviews, and branding are key to success.

While challenges like logistics, returns, and compliance exist, the potential is huge. Many Indian sellers generate over ₹1 crore annually through Amazon USA. With India’s low production costs and the dollar-earning model, this is a high-margin, scalable business.

In summary, Amazon FBA gives Indian sellers a global storefront with minimal infrastructure, making it one of the best digital export models in today’s e-commerce economy.


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