The velocity of time - featuring Ferdi Porsche

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What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur.

Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous ancestors?

We embarked upon a special drive on the Großglockner with Ferdi Porsche. It was here that his grandfather put the first Porsche models through their paces, and here that his uncle F.A. Porsche settled down to found one of the world's most famous design studios and make watch history with the world's first black chronograph wristwatch.

This is where Ferdi Porsche now lives and works today. Not only as an architect, but also as an entrepreneur who understands the world holistically: a man in search of the balance between architecture and design, automotive culture and a world of permanent change. He drives the Porsche 911, the ancestor of which was designed by his uncle, while donning the watch he is now developing further together with Porsche Design Timepieces AG in Switzerland.

Let’s ascend 2,000 metres, to where his biggest project to date is taking shape: the F.A.T. Mankei event location, which aims to attract car enthusiasts, mountain and design fans alike. What drives Ferdi Porsche? What keeps him tirelessly looking ahead, and what kind of world does he envision for the future?

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Was treibt Ferdi Porsche an? Ein exklusives Porträt von Swisswatches über den Traum eines jungen Architekten und Unternehmers.

Jeder Mensch sucht seinen Sinn. Doch was treibt den Enkel des Gründers der erfolgreichsten Sportwagenmarke der Welt an? Welchen Platz will er einnehmen in einer Reihe berühmter Ahnen?

Eine besondere Ausfahrt am Großglockner mit Ferdi Porsche. Dort, wo einst sein Großvater die ersten Porsche Modelle auf Herz und Nieren testete, dort, wo sein Onkel F.A. Porsche sich niederließ, um eines der bekanntesten Designstudios der Welt zu gründen und mit dem ersten schwarzen Armbandchronographen der Welt Uhrengeschichte schrieb.

Dort, wo Ferdi Porsche heute lebt und arbeitet. Als Architekt, aber auch als Unternehmer, der die Welt ganzheitlich begreift: Ein Mann auf der Suche nach der Balance zwischen Architektur und Design, Automobilkultur und einer Welt im Umbruch. Unterwegs im Porsche 911, dessen Urahn sein Onkel entwarf mit der Uhr am Arm, die er nun selber zusammen mit Porsche Design Timepieces AG in der Schweiz weiterentwickelt.

Hinauf auf über 2000 Meter. Dort, wo sein bisher größtes Projekt Formen annimmt: Die Eventlocation F.A.T. Mankei, die zukünftig Auto-Enthusiasten, Berg- und Designbegeisterte gleichermaßen anziehen will. Was treibt Ferdi Porsche an? Was lässt ihn unermüdlich weiter nach vorne schauen und welche Welt stellt er sich in Zukunft vor?

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Swisswatches Magazine is one of the world’s leading platforms for watches. We provide our readers with an exclusive, carefully selected assortment of mechanical watches, update them on exciting novelties from the watch industry, and also present rare exceptional timepieces and ardent collectors’ favourite watches.

We are fascinated by mechanical watchmaking, uncompromising craftsmanship and a passion for detail. We want to share this passion and work to preserve this century-old artisanal way of telling the time.

Through extensive research and journalistic expertise, our personal point of view is the centre of our focus and we have reserved the freedom to solely cover stories that lie close to our hearts. We want to entertain, impart knowledge, encourage discourse and enable our readers to immerse themselves in the world of watches and get to know distinguished personalities from the industry.