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Real estate cold calling is most effective when the conversation focuses on understanding the seller rather than pushing for a deal, and building rapport with motivated sellers starts by sounding genuinely interested, empathetic, and patient. By asking open-ended questions, listening closely to their situation, and mirroring their tone and pace, an agent can create a comfortable atmosphere that encourages trust. Keeping the call natural, acknowledging the seller’s concerns, and offering helpful insights without pressure helps establish credibility. Over time, this rapport becomes the foundation for honest communication, smoother negotiations, and more successful transactions.


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