Why do Stories work in Persuasion?

Описание к видео Why do Stories work in Persuasion?

Check out my TED talk (coming up to 400k views): "The Discipline of Finishing: Conor Neill at TEDxUniversidaddeNavarra"
   • The Discipline of Finishing: Conor Ne...  
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Why do Stories work in Persuasion? What makes them so effective in moving audiences to commit to action? Why is there an explosion of story courses, story gurus, business storytellers? PS the marketing and advertising people have known this for years...

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