Скачать или смотреть kinko's - "We're Doing More" (TV Spot 3) (with RYAN STILES) (2001) ***VHS RECORDING***

I worked for kinko's and I remember being so excited to learn that comedian Ryan Stiles would be acting as our mascot in a launch of commercials about the company's overall rebrand. He would be known as Team Member "Kenny" and I personally enjoyed his funny antics in the commercials.

Here's a VHS recording of three promo commercials starring Ryan Stiles from 2001. Please enjoy and thanks for watching!


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[below extracted from their wiki page]


"kinko's" (currently known as "FedEx Office Print & Ship Services Inc.") is an American retail chain that provides an outlet for FedEx Express and FedEx Ground (including Home Delivery) shipping, as well as copying, printing, marketing, banners, office services and more. While FedEx, to the Kinko's founder's dismay, dropped the Kinko's name in summer 2008, the name remains in use. Unlike its main competitor, The UPS Store, which is franchised, all FedEx Office stores are corporate-owned.


Ryan Stiles is an American-Canadian actor, comedian, and producer whose work is often associated with improvisational comedy. He is best known for his work on the original British series and American version of "Whose Line Is It Anyway?" and for his role as Lewis Kiniski on "The Drew Carey Show". He also played Herb Melnick on the CBS comedy "Two and a Half Men" and was a performer on the show "Drew Carey's Improv-A-Ganza".


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[below extracted from a kinko's, Inc March 2001 Press Release]


VENTURA, Calif.—March 19, 2001 —Kinko's, Inc.— the world's leading document solutions and visual communications provider - will raise the curtain on its new national advertising campaign with a rare 60-second spot during Sunday's broadcast of the Academy Awards on ABC. Kinko's yearlong campaign is valued at more than $30 million and introduces the company's new positioning and tagline, "Kinko's - We're Doing More."

The campaign comes to life through "Kenny," the customer-focused, dedicated and ever-clever Kinko's co-worker. Kenny is played by Ryan Stiles of ABC's hit programs, "Whose Line Is It Anyway?" and "The Drew Carey Show." In each ad, Kenny is shown serving his customers' needs in a variety of entertaining scenarios that show how Kinko's is doing more to provide the professional services customers need to get the best results.

Each ad highlights a variety of attributes designed to expand Kinko's brand positioning. "Customer research has shown that Kinko's has extensive brand awareness around our copy shop heritage, but we've also learned that our brand attributes have not always kept pace as we increased our breadth of products, services, channels and partnerships," said Laura Kurzu, Kinko's vice president of marketing. "The 'Kinko's - We're Doing More' campaign is designed to evolve the Kinko's brand to more closely associate with the reality customers find in our branches and online." "To convey this new positioning through the experiences of a central character, we knew we needed just the right actor. That's why we are so delighted to welcome Ryan Stiles as 'Kenny,' a character who pays tribute to the extraordinary customer service and problem-solving abilities of Kinko's co-workers," said Kurzu. "Ryan's quick wit, improvisation skills and warm sense of humor are qualities we see in our co-workers, and they are qualities that enable Ryan to tell the Kinko's story in a way that is both entertaining and endearing."

- - Created by TBWA/Chiat/Day in Los Angeles, Kinko's new brand campaign is aimed at entertaining and informing Kinko's three core audiences, including small office/home office (SOHO), commercial and personal customers.


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