P&G: A System for Bringing Successful Innovations to Market

Описание к видео P&G: A System for Bringing Successful Innovations to Market

Due to its sheer size, Procter & Gamble faces an especially steep growth challenge. The consumer products giant called on Innosight to help meet this ongoing imperative by turning innovation from a serendipitous activity into a systematic discipline—resulting in a tripling of P&G’s new project success rate.

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