The Paradox of Cottagecore | Rejecting Hustle Culture

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Cottagecore isn’t just an aesthetic. It’s an ethos -- one embodying wholesome isolation, creative crafting, love of nature, and nostalgia for an idealised version of the past. It’s anti-modern, yet it exists and thrives in modern spaces. It champions solitary retreat, yet through public sharing on social media, online communities, and even video games. The Cottagecore ethos isn’t a total rejection of capitalist, online society, but it is an assertion that as human beings we also need activities that relax the mind and nurture the spirit. It’s a belief that, in our chaotic and frequently unsatisfying daily lives, doing less can be more. Here’s our Take on how Cottagecore just might be a bridge from the past to a more sustainable future.

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