Скачать или смотреть Ford Launched A $12,000 Car That Shocks The Entire Car Industry

The auto industry has been buzzing lately, and Ford is right at the center of the storm. Between rumors of a super-affordable $12,000 truck and the reveal of a brand-new EV platform powered by cost-friendly LFP batteries, the car world has been watching closely. Some observers are excited, others remain skeptical, and the truth, as always, lies somewhere in between. History shows that every time an automaker makes a big promise, it either turns out revolutionary or ends up a letdown. So when Ford claims it is preparing both a $12,000 vehicle and a $30,000 all-electric pickup, the industry has no choice but to pay attention.

Let’s start with the $12,000 truck that has everyone talking. In today’s market—where the average new car costs nearly $50,000—the idea of Ford selling a brand-new truck for less than the price of a used Toyota Corolla sounds unbelievable. Naturally, questions follow: is it real, is it reliable, and what corners might be cut to make it that cheap? Ford has tried affordability plays before. The Ford Maverick was a major step in that direction—a compact, fuel-efficient, and practical truck that initially hit the market strong. But as always happens with low entry prices, demand skyrocketed, dealers added markups, and suddenly that “cheap truck” wasn’t cheap anymore. So could this new $12,000 model really deliver? Maybe. But cheap upfront often means higher costs down the road. If corners are cut on parts or reliability, owners could pay for it later, and that’s a risk no buyer wants to take.

Then there’s Ford’s other play: the $30,000 electric pickup. This one feels like a bigger gamble. Built on a new platform powered by Lithium Iron Phosphate (LFP) batteries, the truck promises a breakthrough in affordability. LFP batteries are cheaper to produce, last longer than traditional lithium-ion cells, and charge more efficiently without overheating as much. In plain terms, this means a more affordable EV that might actually be built to last. The first model expected on this platform is a rugged, all-electric pickup priced around $30,000—clearly designed to appeal to regular drivers, not just early adopters or luxury buyers. Instead of competing with Tesla’s Cybertruck or Rivian’s expensive models, Ford seems to be signaling that everyday drivers deserve an electric truck too. In a world where most EVs still cost well over $50,000, that’s a bold and potentially game-changing move.