Скачать или смотреть Booming commerce and tourism around Guatapé & El Peñól

Who would've thought that a large reservoir and dam system near the largest rock (in Colombia) could create a thriving commerce / tourism sector?

We kick off at a historical replica of El Peñól, offering a glimpse into the town’s rich past before the reservoir transformed the region.

Next, we stop at a hidden roadside market, a perfect example of micro-retail at its finest. These unique retail experiences prove that location, product curation, and authenticity can turn a small stand into a must-buy destination.

Our journey continues to the commerce center of Guatapé. Where bright colors, an umbrella-ceiling street, and a mix of artisanal and souvenir shops create a truly unique atmosphere.

Then, we ascend the breathtaking El Peñól rock formation, climbing up 700 steps to capture incredible views of Guatapé’s natural landscape peppered with sporadic commercial options. This experience reinforces the value of destination retail, where commerce meets tourism to create an unforgettable experience.

For those looking to explore Guatapé, we highly recommend Rafa and his "Do It in a Van" tour company—an incredible way to experience the region like a local. He's truly the best!

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